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Site Optimization

In evaluating many commercial sites that have invested hundreds of thousands of dollars and sometimes millions into the visual presentation of their site, we find that the most basic sales messages are missing or overlooked.

Pre-Design Tips

Rule number one is never let the web designers loose without fully involving the sales and marketing department in the site layout, flow path, call to action, key words, unique selling proposition (USP), and how the entire site will integrate with existing and planned marketing programs.

360Webmarketing has developed a complete flow chart for Web site design and implementation. While we are not technical programmers or graphic designers for others we can assist you with many of the tools necessary to enhance your site and increase it's profitability.

Our suggestion is as always to involve the marketing department from the beginning. By our estimation, there are at least 53 steps that require marketing and technical to coordinate in order to have a really functional site.

Case Study

An existing company, enamored with flash and frames paid over $400,000 for a complete redesign of its site. No optimization methods, key word density, naming conventions, user flow analysis or layout specifications were discussed with the programmers. The site bombed.

Results

A 28 page report with page by page analysis and suggestions was prepared and implemented. Some of the suggestions included:

Increasing key word density
Adding keyword named ALT tags
Add live links to the bottom of framed pages
Make page titles key word rich
Add keyword rich comment tags
and many more.......

The revised new site loaded faster, got more and better user response and much higher search engine rankings.

Contact us today for your site analysis and how we can help you increase your Web site effectiveness and profitability. We will send you our 53 step flow chart.

"Our goal is to provide you the best marketing tools available and to get your Website profitable ASAP!"
Teri McCready, CEO
360 Web Marketing

"Your work on setting up our Website for the Progressive Venture Dinner helped us sell out early and have people asking for another event next year, The post event surveys gave us key insights in to improvements and how to better serve the Forum for Women Entrepreneurs in Southern California." J. J. Beckey, President, FWE Carlsbad.

To supercharge your web marketing strategy, call Teri McCready at 775-747-8827
or eMail us at teri@360webmarketing.com.