Integrated Marketing and Web Projects

Company

Industry

Function

Project

Results

Hartford York Hats

Online Retailer of fine hats and accessories

Web Marketing and SEO for 15,000 SKU

Managed redesign of website
SEO and Google/Overture PPC Advertising Placement

Increased sales 550%
ROI of 7000% on PPC

Internet iXpres

ISP

Web Marketing and SEO for 15,000 clients

Expanding iXpres customer base and client SEO

Revised site, set up local URLs for nationwide coverage

Sonoma Outfitters

Online Retailer of outdoor clothing

Web Marketing and SEO

SEO and Google/Overture PPC Advertising Placement

Tripled online sales (300%)

The Magazine

Online Retailer of Modern Furniture

SEO and Google/Overture PPC Advertising Placement

Tripled online sales (300%)

Futures Trading Secrets

Day Trading and Futures Trading

Web Marketing and SEO

SEO and Google/Overture PPC Advertising Placement

Reached Google page rank 5 in 30 days

Web Marketing and SEO

SEO and Google/Overture PPC Advertising Placement

Southland Investments

Money Manager

Web Marketing and SEO

SEO and Google/Overture PPC Advertising Placement.

Increased newsletter subscriptions 500%

Accountingnet.com

("The complete online resource for accounting professionals")

Online CPA Resource

Website Content Producer

Wrote 20 monthly articles on venture capital and marketing.

Published content for site serving 100,000 accountants.

Affordable Weddings Hawaii

Wedding Producer

Web Marketing

Developed Website and online marketing strategy.

Site produced 1500 weddings in 9 months

from online promotion.

Alexis Park Resort (Las Vegas)

Hospitality

Web Consultant

Evaluated Website and developed cost saving re-design strategy.

Recommended using existing travel portal e-commerce solutions.

APH, Inc.- Online Home school

Education

Researcher/Internet Consultant

Feasibility study of online home school opportunities.

Recommended pursuing project. Market penetrated but not saturated.

Hawaii Retail Hui

Retail/CPA

Web Consultant

Presentation on feasibility of online sales to Japan market.

Special group: Hawaii's Top 12 retailers.

Avalon Restaurant

Restaurant

Marketing Consultant

Developed marketing strategy for business plan so buyer could obtain funding.

Buyer from Bermuda obtained financing from Virginia for restaurant on Maui. Funding contingent on marketing plan.

F. C. International

Environmental Engineering

(Largest engineering firm in Europe w/52 offices. Built the Chunnel.)

Website Project Manager

Assembled and managed development teams in U.S. and France to produce English and French versions of site.

Brochure ware Website in English and French.

Chairman flew in from France for launch and was thrilled.

GE Capital Hawaii

Modular Buildings

Trade show Producer

(two weeks lead time)

Designed 35' x 20' exhibit including production of all display elements. Designed and produced traffic generation promotions and trained staff.

Second place award out of 189 booths. Generated 700 qualified leads. Wrote ads for their ad agency.

Hawaii Air Ambulance

Medical/Health Care

Director of Sales and Marketing

Developed public awareness campaign for physicians and patients, plus launch ceremony/publicity for new aircraft.

Cover stories for previously invisible service.

Hawaii Air Rescue

Healthcare Insurance

Director of Sales and Marketing

Developed air medical transport insurance program, including marketing/sales strategy and implementation, trade shows, membership and collateral development, advertising and PR.

Cover stories on new program. 1100 members without ad budget, increasing at a rate of 24% per month compounded. Negotiated FREE brochure insert in AAA Mag.

Hawaiian Music Radio

National Radio Syndication

Vice President/Exec. Producer

Wrote/produced all collateral/sales support/media kits and designed promotions. Sales- syndication and advertising. Negotiated bartered services for airtime and print exposure. PR- wrote/distributed press releases; pursued national media coverage.

Reached 2,000,000 listeners weekly on 50+ stations nationwide.

Article in Billboard

and numerous national travel industry publications.

Sponsored by AMEX and Budget Rent a Car.

Hawaii's Sounds of Aloha (National radio program)

Radio and Tourism

Director of Marketing

Turnaround project. Produced and conducted listener surveys.  Designed  national Tape-of-the-Month Club to boost revenues.

Listed as National Radio Syndicator in Standard Rate & Data (SRDS).

Herbalife Distributor

Network Marketing

Content producer, Web Dev/Project Manager.

Developed e-commerce and recruiting strategy, produced  content for MLM recruiting site. Principal currently @ $1.5 million in group sales.

Traded Website for 3 carat diamond.

HMSA/ISI-Blue Cross/Blue Shield

Health Insurance/Practice Management

Marketing Rep for

IBM VAR

All marketing activities, promotions, direct sales of PC based, turn-key medical office management systems to 2000+ physicians. Administration, product demonstrations, assistance with product research and systems design; coordination of systems conversion with training and tech staff trade shows.

Replaced 3 other reps. Sold 100 systems. Enabled physicians to submit electronic insurance claims with 2-4 day turnaround.

Honolulu Printing Company

Commercial Printing

Director of Sales and Marketing

Created sales/marketing dept.

Increased sales 360%.

Island Water Products

Water Conservation

Sold water conservation products to property management companies.

Developed complete water conservation program for major condominium project.

Negotiated, bid, sold and supervised conversion of 600 unit condo development.

Kidsports West

"Edutainment" Center similar to Discovery Zone

Marketing Consultant

Designed marketing strategy for startup play center.

Planned grand opening.

Pay for play exceeded 20,000 customers per month.

Enabled owner to obtain $1.2 million in start-up funding.

Negotiated FREE toy testing program w/KB Toys. 15% immediate increase in sales.

Levine Fricke Recon (LFR)

Environmental Engineering

Researcher, Web Consultant

Researched online training options. Developed curriculum delivery model.

Set stage for client to produce ready-made OSHA and HazMat training.

LFR Technologies / GreenSuite

Java-based Enterprise Environmental Software

Internet Marketing Manager and Trade Show Planner

Website dev/strategic planning, marketing, product launch planning. Trade show planning ($250,000 event). Competitive research and analysis.

Successful product launch in 20' x 50' booth. 400 qualified leads. Negotiated listing/links in 28 software categories on Pollution Engineering's Website.

Negotiated listings in 63 categories in print Buyer's Guide, plus columns in mag.

Micro Dyne Computer Systems, Inc.

Medical Practice Management

Marketing Rep for PC based systems.

Created database of Hawaii doctors. Revived dead sales dept.

Sold and installed PC based systems to medical offices.

State of Hawaii

State Government

Planner-Vietnam Trade Mission

Planned and coordinated first official Hawaii trade mission to Vietnam. Included business briefings, protocol advisories, travel, agendas, events and business development opportunities/meetings.

Took 40 government and business leaders to Hanoi and Ho Chi Minh City for official meetings.

Venture Planning Associates

(Venture capital consultancy.)

Venture Capital/Finance

Vice President Business Development and Internet Marketing

Project manager for site re-design.

Restructured site, implemented e-commerce solution. Online/offline,  TV, and radio interviews.

Designed Venture Capital continuing ed curricula for private organizations and community colleges.

Established Venture Planning Associates as Venture Capital authority and entrepreneur resource.

Tripled site traffic. Visitors and deal flow from 106 countries.

Whole Life Clinic

(Acupuncture)

Alternative Healthcare

Practice Management Consultant

Developed internal and external patient contact programs, including community awareness and education.

Outlined complete practice management program and evaluated practice management software.

WorldxChange Communications

Telecommunications

Sales and Marketing Manager

Hawaii launch of long distance service. Wore 7 hats: sales management, marketing, PR, promotions, advertising, customer service, trade shows.

Gained statewide market for long distance service in 5 months with total budget of only $42,000.