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Marketing Integration
Integrating your entire marketing and sales efforts with your Website is an important part of branding, as well as the first step in marketing your Website.
Here are some tips:
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Match the look and feel of all marketing materials so there is instant recognition by everyone who views your marketing materials, whether in the mail or by the web.
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Have your URL, and e-mail on every piece of advertising, publication, business card, bill board etc.
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Make all contact points active click through links and code the e-mail request forms so you know where they came from.
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Think direct mail, telemarketing and code all offers to check and recheck what works. Test, test, test and test again.
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One of our clients increased traffic by 30% simply by modifying the title pages of their site.
- We know of some advertisers that obtain up to 30% click-troughs on banners compared to less than the 1% or less that is industry standard.
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"Our goal is to provide you the best marketing tools available and to get your Website profitable ASAP!"
Teri McCready, CEO
360 Web Marketing
"Your work on setting up our Website for the Progressive Venture Dinner helped us sell out early and have people asking for another event next year, The post event surveys gave us key insights in to improvements and how to better serve the Forum for Women Entrepreneurs in Southern California." J. J. Beckey, President, FWE Carlsbad.
To supercharge your web marketing strategy, call Teri McCready at 775-747-8827
or eMail us at teri@360webmarketing.com.
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