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E-mail Marketing Tools

We spent an entire month researching e-mail list management and hosting companies.

The two we recommend are Vertical Response and 1ShoppingCart. We even became affiliates. These are both excellent solutions for recruiting opt-in subscribers, managing your list, and sending out your electronic newsletter.

To start publishing your own ezine, visit Vertical Response and 1ShoppingCart.

Why eMail Marketing and List Building Are Important

You will notice that successful Web sites have at least one thing in common. They make a special effort to connect with their visitors.

If you don't do another single thing, start your own ezine or electronic newsletter. YOU MUST DO THIS.

It's not even negotiable. Place a "Join our list" box on your main pages. Upper left is best. Why? Because if a visitor to your site does not buy something on that first (and possibly ONLY) visit, you HAVE NO OTHER WAY EVER to communicate with him/her again. UNLESS YOU ASK FOR AN eMail ADDRESS and offer a compelling reason to give it to you!!!

The compelling reason is usually something FREE, or a chance to win something. Do you know what your customer acquisition cost is? What if you could acquire potential PAYING CUSTOMERS by leveraging something you're already giving away FREE?

What will you do with all these eMail addresses? You will send your subscribers eMail. And in the eMail you will tell them about new products, and suggest they order more before they run out, or in time for the holidays, etc.

This is your chance to increase sales.

Why You Need a List Manager

This is what the right email marketing tools or service will do for you:

Automate the "opt-in" and "opt-out" process for people to subscribe and unsubscribe.
Setup a database of the email addresses you collect.
Provide you with a way to prove that every single person receiving eMail from you voluntarily opted-in to your list in case you're ever accused of spamming.
Provide a way to respond to time-consuming information requests with auto responders.

The program must be easy to use. While there are still several free list management services, such as Topica, we believe it’s worthwhile to pay either a small monthly fee or a per-mailout fee and be guaranteed service and the ability to talk to a real person.

VerticalResponse.com

Vertical Response's iBuilder provides a suite of FREE tools that enable Internet marketers to create HTML and text e-mail advertising campaigns directly from the browser. You can design professional looking ads and newsletters, send out messages, and track results in real time. Opt-in list building (on site email address capture) and management are FREE. The only fees are for actually sending the messages, and they are very reasonable.

Think of VerticalResponse.com as “just add water” email marketing. Anyone can do it. And it guarantees that everything is 100% opt-in. Start email marketing today with Vertical Response.

1ShoppingCart

1ShoppingCart is an integrated eCommerce, list management, affiliate program and ad tracking program all in one.

"Our goal is to provide you the best marketing tools available and to get your Website profitable ASAP!"
Teri McCready, CEO
360 Web Marketing

"Your work on setting up our Website for the Progressive Venture Dinner helped us sell out early and have people asking for another event next year, The post event surveys gave us key insights in to improvements and how to better serve the Forum for Women Entrepreneurs in Southern California." J. J. Beckey, President, FWE Carlsbad.

To supercharge your web marketing strategy, call Teri McCready at 775-747-8827
or eMail us at teri@360webmarketing.com.