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Pay-Per-Click Search Engines

Pay-per-click, or pay-for-placement, search engines leapfrog the painstaking process of search engine optimization. The top two programs you need to know about and use are Overture (formerly goto.com) and Google AdWords Select. Both allow you to bid on placement based on search terms relevant to your business. How much you pay is determined by the popularity of your terms and what others are willing to pay.

Because you pay by the click, it’s more important than ever to know the words people are typing into search engines looking for your type of product or service. Keyword analysis can tell you how frequently a certain word is searched for and how much your competition is paying. Sometimes variations of popular terms can be used to generate quality traffic for a lower cost per click.

In addition to selecting the right key words, you will need to write an ad for each Overture and Google AdWords listing.

The point of your efforts is not just to drive traffic by getting people to click on your listing. While a good ad starts the sales process, a good web page continues the delivery of your message and your call to action.

Writing Your Ads:

Steps to Writing Your Pay-Per-Click Ads:

Analyze and select key words
Determine bid amounts
Write compelling headlines
Create compelling ads
Add tracking codes

Note that any payment to Overture or Google are in addition to setup fees. But we train you on how to get the best deal and maximize your investment.

More Information

Watch this space for step by step directions for getting your site linked to others. More info:can be found on the following pages.

For beginners: To learn the basics of search engine optimization (SEO), or search engine marketing, (SEM), order this FREE report, “Winning the Search Engine Derby”. Just click on the link at the bottom of that page and the report will be delivered by auto responder within minutes.

For the intermediate level: The tools listed on this page will enable you to analyze keywords and traffic, bid wisely on pay-per-clicks and handle all of the other details involved in managing successful Web sites.

LOOKING FOR TRAFFIC? Enhance Interactive (formerly ah-ha.com), has the solution. Start an account now and get $10 in free clicks!

360WebMarketing Services

Learn the secrets of search engine placement and manage your online marketing yourself or have 360WebMarketing do it for you.

"Our goal is to provide you the best marketing tools available and to get your Website profitable ASAP!"
Teri McCready, CEO
360 Web Marketing

"Your work on setting up our Website for the Progressive Venture Dinner helped us sell out early and have people asking for another event next year, The post event surveys gave us key insights in to improvements and how to better serve the Forum for Women Entrepreneurs in Southern California." J. J. Beckey, President, FWE Carlsbad.

To supercharge your web marketing strategy, call Teri McCready at 775-747-8827
or eMail us at teri@360webmarketing.com.

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