WebMarketing |
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| Web Secrets 101 | |
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eMail Marketing |
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Online Advertising |
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| Search Engines | |
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SEO Overview |
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Search Engine Traffic |
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Key Word Analysis |
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Directory Listings |
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Linking Strategies |
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PPC Bidding |
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| Website Services | |
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Services Overview |
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Website Analysis |
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Search Engine Promo |
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Online Advertising |
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Website Management |
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Search Engine Derby |
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Search Engine Overview
Search engines like Google and directories like Yahoo! index and catalog millions and millions of web pages, making it possible for us to find the information or web page we’re looking for in a matter of seconds.
But how do the sites we find get there? And who decides which ones are at the top of the list? A Website appears in a search results page either because a crawler-based search engine found it and indexed it, or because a human (you?) submitted it to a directory where human editors reviewed it.
As search engines and directories have evolved and grown in number, along with the number of Web sites on the Internet, the “science” of search has become more complex. And now your Website that enjoyed top placement in 1996 is buried among 1,234,001 others while your competition is on the first page. It’s time to take control of the situation!
“Search Engine Optimization”, SEO for short, is the buzz term for making a Website findable. For crawler based engines, this refers to the way a Website is constructed to match up with search engine algorithms and indexing criteria. For directories, it refers to the information, or content, included on your web pages, and the information you send to a directory’s human editors.
In addition to crawler-based search engines and directories, there are pay-per-clicks, such as Overture and Google AdWords Select, that enable you to gain placement based on how much you’re willing to pay, and paid inclusion engines, like Inktomi, that guarantee that your site will be crawled by its web-indexing robot, Slurp, at regular intervals.
More Information
Watch this space for step by step directions for getting your site listed in directories. More info:can be found on the following pages.
For beginners: To learn the basics of search engine optimization (SEO), or search engine marketing, (SEM), order this FREE report, “Winning the Search Engine Derby”. Just click on the link at the bottom of that page and the report will be delivered by auto responder within minutes.
For the intermediate level: The tools listed on this page will enable you to analyze keywords and traffic, bid wisely on pay-per-clicks and handle all of the other details involved in managing successful Web sites
360WebMarketing Services
Learn the secrets of search engine placement and manage your online marketing yourself or have 360WebMarketing do it for you.
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"Our goal is to provide you the best marketing tools available and to get your Website profitable ASAP!"
Teri McCready, CEO
360 Web Marketing
"Your work on setting up our Website for the Progressive Venture Dinner helped us sell out early and have people asking for another event next year, The post event surveys gave us key insights in to improvements and how to better serve the Forum for Women Entrepreneurs in Southern California." J. J. Beckey, President, FWE Carlsbad.
To supercharge your web marketing strategy, call Teri McCready at 775-747-8827
or eMail us at teri@360webmarketing.com.
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