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Monitoring and Maintenance

You worked hard to get your Website up, list it with all the search engines, promote it like crazy, tweak it, and promote it some more! Now what?

Whatever you do, don’t lose that momentum. A maintenance and monitoring program will keep things going and tell you where you stand. The numbers will let you know when you need to take action.

Key Maintenance Tasks

Stay on top of search engine status and competition.
Create and follow an ongoing promotion calendar.
Verify site submissions and directory listings.
Set up and maintain a log of these registrations and links. It’s important to know when you submitted listings so you know when to check back, and when it’s safe to resubmit if your site doesn't appear.
Repeat the process once a month (more often for key search engines).
Monitor search engine ranking.
Identify new competitors or changes in existing competitors’ sites, placement, ranking, features or services.
Identify new opportunities for linking, listing and registering.
Continue participation in newsgroups, discussion lists and chat sessions.
Maintain integration with off-line marketing activities. Your Website has to reflect any changes within your company or product offerings.
Update site or add new sections for new products or services.
Implement new technology features.
Design and implement new marketing initiatives.

Special Offer

We can train your staff to do some of the basic maintenance tasks in-house.

"Our goal is to provide you the best marketing tools available and to get your Website profitable ASAP!"
Teri McCready, CEO
360 Web Marketing

"Your work on setting up our Website for the Progressive Venture Dinner helped us sell out early and have people asking for another event next year, The post event surveys gave us key insights in to improvements and how to better serve the Forum for Women Entrepreneurs in Southern California." J. J. Beckey, President, FWE Carlsbad.

To supercharge your web marketing strategy, call Teri McCready at 775-747-8827
or eMail us at teri@360webmarketing.com.

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