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Performance Analysis

How do you know if your Website investment is paying off?

When we evaluate site elements and features, our interest is more than skin deep! Think of all the beautiful sites that DON'T WORK! We look at search engine compatibility, ease of use and navigation, load time, browser compatibility, and dozens of other things.

Website Activity Tracking

After your site is launched we implement programs to test results, fine-tune your sales message and continue implementing your long range web strategy.

Activity tracking systems gather data from your site and produce reports that tell you who visits, which ads or promotions are working, and which areas to target during the optimization and maintenance phases of site management.

Reports include the following information:

Search engine ranking
Search engine readiness
Load time
Down time
Links from other sites (a key factor for major search engines)
Response to specific ads and promotions
Visitor traffic (see list, below)
Sales conversion ratios
Browser compatibility
Competition
Coding Errors

Detailed Analysis

Other detailed analyses and reports that cover the following topics can also be generated.

Most Requested Pages
Least Requested Pages
Top Entry Pages
Top Exit Pages
Single Access Pages
Top Paths Through Site
Most Submitted Forms
Most Active Organizations
Top Users
Most Active Countries, States and Cities
Summary of Activity by Day
Activity Level by Day of Week
Activity Level by Hour
Technical Statistics
Client Errors
Page Not Found Errors
Most Downloaded File Types
Bandwidth
Most Accessed Directories
Top Referring Sites
Top Referring URLs
Top Search Engines
Top Search Keywords
Most Used Browsers
Visiting Spiders
Most Used Platforms
Affiliate Sales Tracking
Ad Impression Tracking (including CTR- click-through rate)
Sales Conversion Ratios
Shopping Cart Abandons

What's Next?

Once you know what your site is doing, you can see which elements need your attention.

Visit Optimization to see what you can do to put your Website to work for you.

"Our goal is to provide you the best marketing tools available and to get your Website profitable ASAP!"
Teri McCready, CEO
360 Web Marketing

"Your work on setting up our Website for the Progressive Venture Dinner helped us sell out early and have people asking for another event next year, The post event surveys gave us key insights in to improvements and how to better serve the Forum for Women Entrepreneurs in Southern California." J. J. Beckey, President, FWE Carlsbad.

To supercharge your web marketing strategy, call Teri McCready at 775-747-8827
or eMail us at teri@360webmarketing.com.